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Psychology: Market Research
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Individuals Market Research (4)

Peter Bauer

Fachlicher Leiter, Dozent und Referent für Masterarbeiten

Banking | Business Administration | Communication | Market Research | Marketing
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Tashi Gumbatshang

Dozent für Wirtschaftspsychologie

Applied Psychology | Banking | Behavioural Economics | Business Administration | Business Psychology | Industrial Psychology | Market Research | Organisational Psychology | Psychology
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Iva Sedlak

Dozentin am Departement Wirtschaft

Applied Psychology | Business Psychology | Consumer Psychology | Economy | Human Resource Management | Industrial Psychology | Leadership | Market Research | Organisational Psychology | Organizational Development | Psychology
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News & Blogs Market Research (6)

Die meisten Zukunftsprognosen sind falsch!

Wie entstehen Trends? Und was erschwert uns den Umgang mit der Zukunft?

09.03.2022
Daniel Fasnacht
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Nach Greenwashing kommt Leanwashing

Was hat es damit auf sich und wie erkennt man Leanwashing?

25.08.2021
Mandana Bahrami
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Erfolgreich scheitern dank Fake it till you make it

Benjamin Tal ging in seiner Bachelorthesis an der Kalaidos FH einer Innovationsidee nach.

04.08.2021
Benjamin Tal
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Publications Market Research (1)

Wirtschaftspsychologie für Bachelor

Fichter, C. (Hrsg). (2018). Berlin: Springer

Prof. Dr. Christian Fichter

Behavioural Economics | Business Psychology | Consumer Psychology | Emotions | Industrial Psychology | Market Research | Motivation | Nudging | Perception | Psychology
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