Courses Consumer Psychology (2)

Individuals Consumer Psychology (8)

Prof. Dr. Jörn Basel

Dozent an der Kalaidos FH und Dozent für Wirtschaftspsychologie, Psychologiestudium in Heidelberg, Promotion an der ESCP Europe Wirtschaftshochschule Berlin.

Business Psychology | Change Management | Consumer Psychology | Mental Health | Nudging | Organizational Development | Psychology | Psychology | Psychology | Strategic Management | Stress
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Prof. Dr. Joël Berger

Wissenschaftlicher Mitarbeiter der Kalaidos FH

Behavioural Economics | Business Psychology | Consumer Psychology | Nudging | Organisational Psychology | Psychology | Psychology | Psychology | Sustainability | Values
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Prof. Dr. Christian Fichter

Sozial- und Wirtschaftspsychologe. Forschungsleiter der Kalaidos FH und Leiter des Instituts für Wirtschaftspsychologie. Inhaltliche Schwerpunkte: Konsumpsychologie, Image, Mobilität.

Applied Psychology | Behavioural Economics | Business Psychology | Consumer Psychology | Industrial Psychology | Nudging | Organisational Psychology | Psychology | Psychology of Learning | Research
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Blog posts Consumer Psychology (47)

Publications Consumer Psychology (4)

Wirtschaftspsychologie für Bachelor

Fichter, C. (Hrsg). (2018). Berlin: Springer

Prof. Dr. Christian Fichter

Behavioural Economics | Business Psychology | Consumer Psychology | Emotions | Industrial Psychology | Market Research | Motivation | Nudging | Perception | Psychology

Mobilität: Macht Pendeln unglücklich?

Wirtschaftspsychologie aktuell

Prof. Dr. Christian Fichter

Business Psychology | Communication | Consumer Psychology | Emotions | Perception | Psychology

How brand images change consumers' product ratings: Image effects of newspapers

Zeitschrift für Psychologie

Prof. Dr. Christian Fichter

Business Psychology | Consumer Psychology | Perception | Psychology
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