Kalaidos Research - Audio Market Research Proficiency

Audio branding, sound logos, the advertising effectiveness of music, the arousal of desired emotions through a soundtrack - music plays a key role in advertising today. We support organisations and companies through empirical analyses of their musical branding. In this way, we help you to showcase your brand musically, optimise your advertising presence and address your clientèle in the right emotional way.

Our way of working and philosophy: The application of science-based quantitative and qualitative methods to questions relevant to practice for optimal customer benefit. Our methods range from web-based surveys to experimental studies.

You and your company can benefit from our business psychology know-how:

Market research: How is your advertising music received by the public?
Image analysis: What image do you convey with your audio branding?
Musical consultation: How do your brand values translate into music?
Customer survey: What do your customers think of your musical performance?
Positioning: How can you stand out from the competition through targeted audio branding?

Kalaidos University of Music

Jungholzstrasse 43
8050 Zurich
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