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Prof. Dr. Christian Fichter

Sozial- und Wirtschaftspsychologe. Forschungsleiter der Kalaidos FH und Leiter des Instituts für Wirtschaftspsychologie. Inhaltliche Schwerpunkte: Konsumpsychologie, Image, Mobilität.

Advertising | Age | Applied Psychology | Behavioural Economics | Business Communication | Business Management | Business Psychology | Change Management | Coaching | Consumer Psychology | Culture | Customer Experience | Customer Satisfaction | Digitalization | Emotions | Ethics | Financial Psychology | Happiness | Health | Health Economics | HR Management | Image | Industrial Psychology | Innovation Management | Leadership | Market Research | Marketing | Motivation | Nudging | Organisational Psychology | Organizational Development | Perception | Psychology of Learning | Research | Social Media | Values
more...

Moritz Jäger

Co-Gründer der Tsuku GmbH, Wirtschaftspsychologe und Verhaltensökonom

Behavioural Economics | Business Psychology | Environment | Perception | Sustainability
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Dr. Jasmin Joecks

Business Psychology | Industrial Psychology | Perception
more...

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Wirtschaftspsychologie für Bachelor

Fichter, C. (Hrsg). (2018). Berlin: Springer

Prof. Dr. Christian Fichter

Behavioural Economics | Business Psychology | Consumer Psychology | Consumption | Emotions | Financial Psychology | Happiness | Industrial Psychology | Market Research | Motivation | Nudging | Perception | Values

Mobilität: Macht Pendeln unglücklich?

Wirtschaftspsychologie aktuell

Prof. Dr. Christian Fichter

Business Communication | Business Psychology | Consumer Psychology | Consumption | Emotions | Happiness | Perception

How brand images change consumers' product ratings: Image effects of newspapers

Zeitschrift für Psychologie

Prof. Dr. Christian Fichter

Advertising | Business Psychology | Consumer Psychology | Consumption | Image | Perception
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