Courses Consumer Psychology (2)

Individuals Consumer Psychology (10)

Prof. Dr. Jörn Basel

Dozent an der Kalaidos FH und Dozent für Wirtschaftspsychologie, Psychologiestudium in Heidelberg, Promotion an der ESCP Europe Wirtschaftshochschule Berlin.

Behavioural Economics | Business Administration | Business Management | Business Psychology | Change Management | Consumer Psychology | Consumption | Economy | Ethics | Financial Management | Human Resource Management | Information Processing | International Management | Leadership | Marketing | Mental Health | Motivation | Nudging | Organizational Development | Project Management | Psychology of Learning | Strategic Management | Stress
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Prof. Dr. Joël Berger

Wissenschaftlicher Mitarbeiter der Kalaidos FH

Behavioural Economics | Business Psychology | Consumer Psychology | Consumption | Culture | Environment | Nudging | Organisational Psychology | Sustainability | Values
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Ester Elices

Dozentin Mastersemester, Referentin Master- und Bachelorsemester, Communications Managerin, Programm Managerin

Business Management | Business Model | Business Psychology | Communication | Consumer Psychology | Corporate Strategy | Customer Experience | Customer Journey | Customer Satisfaction | Economy | Employer Branding | Human Resource Management | Innovation Management | International Management | Leadership | Marketing | Strategic Management
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Blog posts Consumer Psychology (47)

Publications Consumer Psychology (4)

Wirtschaftspsychologie für Bachelor

Fichter, C. (Hrsg). (2018). Berlin: Springer

Prof. Dr. Christian Fichter

Behavioural Economics | Business Psychology | Consumer Psychology | Consumption | Emotions | Financial Psychology | Happiness | Industrial Psychology | Market Research | Motivation | Nudging | Perception | Values

Mobilität: Macht Pendeln unglücklich?

Wirtschaftspsychologie aktuell

Prof. Dr. Christian Fichter

Business Psychology | Communication | Consumer Psychology | Consumption | Emotions | Happiness | Perception

How brand images change consumers' product ratings: Image effects of newspapers

Zeitschrift für Psychologie

Prof. Dr. Christian Fichter

Business Psychology | Consumer Psychology | Consumption | Image | Perception
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