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Prof. Dr. Christian Fichter

Sozial- und Wirtschaftspsychologe. Forschungsleiter der Kalaidos FH und Leiter des Instituts für Wirtschaftspsychologie. Inhaltliche Schwerpunkte: Konsumpsychologie, Image, Mobilität.

Advertising | Age | Applied Psychology | Behavioural Economics | Business Communication | Business Management | Business Psychology | Change Management | Coaching | Communication | Consumer Psychology | Culture | Customer Experience | Customer Satisfaction | Digitalization | Emotions | Ethics | Financial Psychology | Happiness | Health | Health Economics | HR Management | Image | Industrial Psychology | Innovation Management | Leadership | Market Research | Marketing | Motivation | Nudging | Organisational Psychology | Organizational Development | Perception | Psychology of Learning | Research | Social Media | Values
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Dr. Ursina Mögerle

Wissenschaftliche Mitarbeiterin an der Kalaidos Fachhochschule und Co-Projektleiterin des Projekts Detection of Terrorist Activities in the Predicate Phase (DETAPP) am Swiss Center of Applied Security Research (SCAS).

Advertising | Business Psychology | Communication | Customer Experience | Customer Satisfaction | Image | Market Research | Marketing
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How brand images change consumers' product ratings: Image effects of newspapers

Zeitschrift für Psychologie

Prof. Dr. Christian Fichter

Advertising | Business Psychology | Consumer Psychology | Consumption | Image | Perception

Die Tube zählt mehr als die Zahnpasta. Zur Imageforschung

Psychoscope. Zeitschrift der Föderation der Schweizer Psychologinnen und Psychologen FSP

Prof. Dr. Christian Fichter

Advertising | Business Psychology | Consumer Psychology | Consumption | Image | Perception
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