Customer Value Generation in Banking – The Zurich Model of Customer Centricity

Montag, 31. August 2015

Now available in English

New strategic horizons and the necessity of clear customer centricity for Swiss banks: That’s the compelling story of this book. Prof. Dr. Stefanie Auge-Dickhut and Prof. Dr. Bernhard Koye of the Zurich based Kalaidos University of Applied Science are highlighting together with Axel Liebetrau how banks can perform an integrated transformation toward the new Zurich Model of Customer Centricity.

Auge-Dickhut, S., Koye, B., Liebetrau, A.  (2015), Customer Value Generation in Banking - The Zurich Model of Customer-Centricity. Springer.

 

http://www.springer.com/gp/book/9783319199375