Executive MBA FH with Focus on International Marketing

Objective

The ability to effectively, efficiently, and creatively market products and services internationally is a key for success in today’s organizations.

 

Executive MBA with a Focus on International Marketing has been designed to address this fact by introducing students to principles of international marketing and enabling them to apply the acquired knowledge to real-life marketing tasks and problems. Courses aim to develop students’ appreciation of new global business imperatives, expose students to new approaches to success in diverse global markets and to develop marketing strategies that work in the global context.

 

Upon completion of the course, students will be able to:

  • Deal with marketing challenges in a dynamic marketplace
  • Appreciate the value of high market orientation and its role in the cross-functional decision process in international companies
  • Develop the competence of communicating innovative business thinking in teams and organizations.
  • Develop managerial competence of how marketing interacts with other functional areas in business.

For further details please see the brochure.

Faculty

Our faculty is experienced, practice-oriented, and multinational.All of our lecturers have relevant academic credentials, but also they have professional expertise in their subject areas. Lecturers have a strong professional profile, an interest in applied research, and proven experience in the subject in which they teach.

 

See our lecturer profile here.

Class Profile

Class profile:

Age range: 32 to 40 years
Average age: 37 years

Nationality: 30% International

Job category: middle to senior management levels

Employer Sector: Industry and service sectors

Companies: Siemems, ABB, Alstom, Microsoft, IBM, Swisscom, Bosch, Zurich Insurance, Cablecom, SBB, Oerlikon Contraves, Bühler, RUAG, SIX Stock Exchange, Credit Suisse, UBS, Sunrise and many others.

Take a look at what our students say about the Executive MBA programs
Start & Fees
Starts
April and October
Dates 1st Semester

Length
4 Semester + Master Thesis (16 weeks)
Timeformat: please see registration form

Location
Zurich

Price
CHF 6500.00 (1st and 2nd Semester each)
CHF 6800.00 (3rd semester)
CHF 9000.00 (4th semester)

Tuition fees include teaching materials and examination fees.

Program Benefits

Your benefits when studying with us at the IMI, Kalaidos University of Applied Sciences.

 

  • The International Management Institute specializes in international management and applied international management. It runs all programs with an international focus and content.
  • The executive format of our programs enables working professionals to combine work and studies on a part-time basis over two years.
  • Learn from experienced, practice-oriented and multinational faculty.
  • Learn from diverse and experienced teams.
  • Our dedicated team will provide you with a individualized support for the better work/life balance.
  • The programs have international accreditation from FIBAA and are recognized by the Swiss Federal Council.
  • All IMI programs are conducted in English.

 

Structure

 

Kalaidos University of Applied Sciences has many years’s experience of running business education for professionals.

 

The Executive MBA is delivered in an executive format, designed to enable working managers and professionals to combine work and studies. It is a major achievement to study for an Executive MBA while remaining in the full-time employment, and you must learn to manage a range of demands on your time including family, work and studies. At the International Management Institute of the Kalaidos University of Applied Sciences we give you support in your learning experience. 

The Executive MBA takes four semesters to complete. Modules run in focused  2, 2 ½ and 3 day blocks, depending on the study semester and the course.

Foundation: General Management (1st and 2nd semester)
Specialization: International Management (3rd semester)
Focus: International Marketing 
For detailed description: see brochure.
Format: interactive learning, seminars, case discussions, team work, knowledge transfer, guest lectures and discussion platforms, international business experience.

 

EMBA Experience
  • Stimulating and interactive. Students engage in discussions with faculty and each other and share ideas and real work experiences. This approach leads you to acquire knowledge and skills and derive sustainable solutions to real business problems.
  • Theory and practice. We work with the Swiss industry to bring you the Knowledge Transfer Days – we believe learning takes place not only in the classroom but also through practice. Knowledge Transfer Days give you an opportunity to showcase and apply international management and cross-cultural management skills you have learned in the class.
  • Diversity. Each Executive MBA class is large enough to provide a diversity of experience, yet the small class size still gives you an opportunity to forge team spirit. Open dialogue is key to learning.
  • The power of teams. Your learning team is central to your experience from day one. Collaborative, dynamic and exciting environment is supported by leadership and team building activities and a business simulation game.
  • Leadership and top management presentations. Distinguished leaders from business, industry and politics will share their experiences with you through a series of discussion platforms and lectures throughout the semester. In addition, our annual Business Forum introduces to you experts from across the Swiss industry.
  • International Business Experience. The one-week international study trip provides an opportunity for you to apply your learning in an international context. The week typically involves a day of lectures at a leading business school and a chance to work with students from another country followed by four days of company visits. Current destination: India
  •  
Admission

Candidates have

  • at least a bachelor level or equivalent university degree without business focus
  • or a higher Swiss national diploma with business focus
  • or a BSc / BBA in Business: Direct Entry into 3rd semester
  • at least two years of business experience since attainment of highest previous degree
  • an officially recognized English certificate on European level B2 or have successfully passed the free Kalaidos English admission test
  • In order to have your documents checked individually please contact our study counsellor Ms. Anja Weisheit-Renner, Email Anja.Weisheit-Renner@kalaidos-fh.ch, Phone 0041 79 916 17 34.
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    How to apply

    When to apply

    We do not have a formal deadline for the receipt of applications, and places are offered on a rolling basis.

    However, to secure your place on the program, we encourage you to apply by the end August for October start and by the end February for the April start.

    How to apply
    To complete your application, download the registration form link or follow the link to the Online-Registration 


    Find out more
    In order to have your documents checked individually or to discuss your suitability for the program, please contact our study counsellor:
    Ms. Anja Weisheit-Renner
    Phone 0041 79 916 17 34.

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