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Certificate of Advanced Studies FH International Marketing

 

Objective

 

The ability to effectively, efficiently, and creatively market products and services internationally is a key success factor in today’s organization.

The path in international marketing has been designed to address this fact by introducing students to principles of international marketing and enabling them to apply the acquired knowledge to real-life marketing tasks and problems by:

 

  • Understanding the new global business imperatives
  • Exploring new approaches to survival and success in diverse global markets
  • Making marketing work in the global context

 

Upon completion of the course, students will be able to:

  • Deal with new challenges in a dynamic marketplace with a presence of strong competition
  • Understand how high market orientation influences the cross-functional decision process in international companies
  • Develop the competence of communicating innovative business thinking to teams and organizations. Leading rather than following the competition!
  • To find new career options

 

For further details please see the brochure.

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Lecturers

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Starts · Length · Location · Price
Starts
April and October
Dates next start
Length
1 Semester
5x Module Blocks (Thursday, Friday, Saturday)

Location
Zurich

Price
CHF 7000.00*
Tuition fees include teaching materials and examination fees.

* 10% discount for EMBA / MAS graduates of Kalaidos University

Structure
  • Global Marketing in a Changing World
  • Services Marketing in a Global Arena
  • Global Brand Building
  • Global Marketing Research and the Use of Digital Marketing
  • Making Marketing Work/Implementing as Strategy
  • Kalaidos Business Forum

Format: Group work, presentations, company related assignment, business field trip

Admission Requirements

Candidates  

  • have an EMBA (or former NDS) or a BBA degree plus two years or more of working experience within International Marketing
  • are highly motivated, open minded, flexible and interested in intercultural and global business aspects

In order to have your documents checked individually please contact our study counsellor Ms. Anja Weisheit-Renner, Email Anja.Weisheit-Renner@kalaidos-fh.ch, Phone 0041 79 916 17 34.

 

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Degree

Certificate of Advanced Studies FH International Marketing

Brochure

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Registration

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